Many companies invest heavily in their CRM, believing they have the ultimate sales solution. A CRM is undoubtedly a powerful tool for organizing data internally. But let’s be honest: Your customer doesn’t log into your CRM. For the customer, the interaction remains a disjointed chain of emails, calls, and downloads. This doesn’t close the gap between your internal organization and the external customer experience.
Echofront fills precisely this gap. Our platform is the perfect complement to your existing tech stack. While the CRM maps the internal processes, echofront creates the external, customer-centric layer:
The personalized customer portal acts as a bridge. All relevant information can be made visible and tangible for the customer here.
Automated content delivery: Instead of manually pulling documents from different systems, our AI automatically compiles the content for the portal.
Engagement tracking on a new level: You not only see whether an email was opened, but also which content the customer engaged with in the portal, for how long, and for how intensively.
Stop just optimizing your internal processes. Start revolutionizing the experience for your customers. This is the crucial step to completion.