echofront

My job in B2B sales like an air traffic controller in the final stages

9:00 a.m.: My radar (a monitor with 37 open Chrome tabs) lights up.
Deal A is on final approach, but needs IMMEDIATE approval from the tower (the final offer).

Deal B has been circling in the queue for three weeks. Fuel (the customer’s patience) is running low.

Deal C is reporting severe turbulence. The legal department “just took a quick look.”

Deal D is a UFO. Came out of nowhere, wants to know everything, and is broadcasting on all channels simultaneously.

I’m the air traffic controller. My “radio messages” are emails. My “course corrections” are PDF attachments. My main job is to sweat and pray that no one collides—that is, that I don’t accidentally send Deal A’s attachments to Deal D’s UFO.

Honestly, anyone managing airspace like that should be grounded. That’s why we’ve now developed echofront. It’s our upgrade from flickering 80s radar to a fully automated AI tower. Every customer gets their own perfect autopilot with all the documents, headings, and landing information. All in one portal.

My stress level has dropped from “MAYDAY, MAYDAY, WE’RE CRASHING!” to “This is your captain, sit back and enjoy the flight.” I just need to chill the champagne for the landing.