Focus on the most promising opportunities
Know your top opportunities
Every sales rep is familiar with the situation. The assessment of the success probability of an opportunity depends on many factors. While the probability of evaluating each sales opportunity through questions is attempted, it still remains a bit subjective. The evaluation of opportunities is often internally focused and forms the basis for various analyses.
The previous touchpoints where the customer leaves valuable information are usually not considered in the evaluation and assessment of opportunities. echofront changes this significantly by capturing every activity in the Contento Sales Rooms and evaluating it through an adjustable scoring system. This scoring, including the individual activities of the prospect, can be viewed directly in the echofront dashboard at any time. Sales reps are automatically notified when a prospect engages, enabling them to respond proactively. TOP opportunities become much easier to identify and are substantiated by the interactivity of the prospect.
SAM AI, our intelligent artificial intelligence, continuously and thoroughly analyzes visitor behavior in your sales rooms. Its main goal is to provide you, as an entrepreneur or sales rep, with valuable insights and actionable recommendations to improve your sales efficiency and focus your efforts on the most promising opportunities.
SAM AI enables a smarter and more effective sales strategy by delivering valuable insights and enhancing the quality of your customer interactions. You can focus more on what truly matters: nurturing the most promising opportunities and boosting your sales.
Metrics don't lie
Sales and marketing are still separate departments in many organizations, often with differing goals. Marketing produces content in the hope that sales will use it in their efforts to reach new customers. Sales repeatedly requests new content with the goal of continuously impressing customers and earning their trust as a trusted advisor. The result is often dissatisfaction on both sides, as there is rarely real communication about whether the content is being used or whether it resonates with the customer.
echofront provides clarity here. Through the central media management, every new piece of content is directly available to sales and can be automatically delivered to prospects. Content usage is clearly displayed via central dashboards, giving both sales and marketing feedback on which content truly resonates. SAM AI analyzes customer behavior and suggests further relevant content in the future.
There are good reasons for echofront!
SAM AI never sleeps. It constantly monitors how visitors move through your sales rooms, which content they view, and how they interact with your product offerings. This continuous monitoring allows real-time data collection and the identification of trends in customer behavior.
The collected data is intelligently analyzed by Contento AI. It takes into account factors such as time spent on specific pages, frequency of page changes, click behavior, and many other parameters. Based on this analysis, the AI creates a comprehensive picture of how different visitor groups behave in your sales room.
After SAM AI completes this analysis, it identifies the top 5 opportunities. These are the visitors or groups of visitors who are most likely to have genuine interest in your products or services. These opportunities are evaluated based on various criteria, such as the frequency of page changes to your product details or the viewing of demo videos.
Based on these insights, SAM AI creates personalized recommendations for you. These recommendations may include which products or services you should present to these promising opportunities, which content they might find particularly interesting, and how you can best communicate with them.
By helping you focus on the most promising opportunities, SAM AI ensures that your time and resources are used efficiently. You won’t waste unnecessary effort on visitors who show less interest, but can direct your sales efforts toward those who are truly potential customers.
By focusing on promising opportunities and providing targeted recommendations, SAM AI helps boost your conversion rate. You can better understand the needs and interests of your potential customers and act accordingly.