Are you excited about the idea of revolutionizing sales but don’t know where to start? Start with a simple yet eye-opening exercise: Put yourself in your customer’s shoes.

Your task this week:

Choose one of your recent medium-sized deals.
Collect every single email, every link to a document, every presentation, and every memo you sent to that customer. Place everything on the table in front of you (or on your digital desktop).
Now ask yourself honestly: Is this a clear, simple, and compelling path to a decision? Or is it a confusing odyssey, a scavenger hunt where the customer has to become the project manager of their own information gathering?
If this exercise leaves you feeling overwhelmed, you know exactly how your customer feels. And you know where the greatest potential for improvement lies. It’s not in another email, but in creating a central, intelligent hub.

If you’re ready to end this odyssey for your customers, let’s talk. Echofront is built for just that.