This morning, 9:17 a.m. A potential customer emails me: “Didn’t you send me a case study on the logistics industry last quarter?”
My heart rate rises. The digging begins.
I put on my imaginary archaeologist’s hat and descend into the deep, dusty catacombs of my email inbox. I fight my way through trails of “Re: Re: Fwd: Important:” and dodge the traps of long-forgotten meeting invitations.
After 32 minutes of sweaty searching, just before giving up, I find it: the legendary “PDF of the lost specifications,” hidden in the attachment of an email with the subject “Quick Question.” A glorious moment. I feel like Indiana Jones, except my treasure is a three-page document.
I send it to the customer, proud of my discovery. His reply: “Ah, thanks. And the pricing overview from the week before last?”
The digging begins again.
Honestly: If your job feels more like an archaeological expedition than sales, something’s wrong. Your customer shouldn’t have to put together a puzzle made up of 17 emails and four different links.
That’s why we built echofront. So that every customer has their own, perfectly organized “treasure trove” where all their documents and information await them.
This way, I can finally hang up my archaeologist hat. Most of the time, anyway.